Optimize your conversion system for maximum income

Please understand that what I’ve taught you so far enables you to make money. That’s not going to be the issue. The issue is how far you’re going to take this. That is the real question that you need to wrap your mind around.

Unfortunately, a lot of people who try their hand on affiliate marketing set up their conversion systems. They drag traffic and they develop a brand. So far so good, right?

Well, here’s the problem. Once they start generating a certain level of income, it can be one hundred dollars a month, five hundred dollars a month, or a thousand dollars a month. It doesn’t really matter. What matters is when they reach a certain income, they stay there. They think that this is maximizing return on effort. They got it all wrong.

While it’s true that you have to maximize the number of dollars you get out of the system while putting in as little work into the system, this doesn’t give you a license to stop working. The key here is to optimize your conversion system so that it produces the maximum amount of income.

This doesn’t necessarily mean that you’re going to have to pour in all this amount of work to make that happen on a consistent and constant basis. You’re going to be doing it wrong if that’s what you’re planning. Why? That’s an active income system. I’m talking about a passive income system.

Let’s put it this way. You’re catching fish with a net. You know that your net is broken but you settled for the four pieces of fish you get every day. What if I told you that if you only fixed your net you will be able to catch fifty fish a day and you’d still be putting in the same amount of work which is not much? Would that be worth the time, effort, and attention to detail in optimization?

Optimization requires work. But the good news is once you’ve optimized your conversion system to maximize output, you can stop. You’ve already put in the time to make sure that your network is properly working. So, you will have maximized the amount of fish your net could get given the fact that you’re not putting any active work into it after you have optimized it.

Do you see how this works? Don’t put yourself in a situation where you’re pouring traffic on a broken conversion system. You’re basically just going to be filling up a broken bucket or dragging a broken net through the sea.

Sure, you get results every once in a while. You get conversions every once in a blue moon but your system is not living up to its fullest potential. You have to optimize your conversion system. Here’s how you do it.

Step by step guide to optimizing your conversion system

If your conversion system is a landing page, a squeeze page, an ad that links directly to your affiliate link, or any other kind of landing page, listen up! There’s a better way to fix or optimize your conversion system. You can’t just make random guesses and hope for the best. That’s how other affiliate marketers do it and that’s why they fail.

Some get lucky but the ones that get lucky are very few and far between. Here’s how you optimize your conversion system in a systematic and methodical way.

Use an element by element approach

When you look at your sales, landing, or squeeze page, there are actually many different elements there. There’s the graphics, the title, the font, the call to action, and the layout. You can basically slice and dice any kind of page in many different ways. These are your elements.

Become aware of them. Be mindful of them. By understanding the presence of these elements on the pages you’re going to be converting, you make things so much easier on yourself. How come?

Instead of just jumping in with both feet and trying to “optimize” the whole page every single time, you optimize element by element. This way, you can keep track of the things you’re changing and leaving everything else the same. This enables you to track the positive conversion and trace it to the specific element that you change.

More importantly, you’ll be able to trace back to the variation of the element that you’ve just changed. Here’s how the element-by-element optimization approach works.

Make a variation of your current pages element

The first that you need to do is to make variations of the specific element that you’re going to be optimizing. Let’s say, for your squeeze page, you’re going to be optimizing the picture or graphic on your squeeze page.

This means that you’re going to come up with many different versions of the picture or different pictures altogether. Make those variations.

Next, you’re going to run traffic through your squeeze page. Once traffic comes in, you would be able to quickly tell which variation or variations got the most sign-ups. Then, pick the winner. Since you ran the traffic, there should be a winner.

The squeeze page may have won by ten sign-ups or may have won by a hundred sign-ups. Whatever the case may be, you must give the variations enough time to produce statistically relevant results. In other words, pick the winner after a week of running this traffic.

Once you have isolated the winning variation, come up with more variations of the winner. For example, if you started out this process with a picture of a boat, a car, a train, and a plane, and it turns out that the plane got the most sign-ups, when you’re varying the picture of the plane, come up with different types of planes.

Run the test again. There should be one winner who converted at a higher rate than the other planes and converted at a higher rate than the original. These two conditions must be met. Once you have identified the type of plane, for example, that got the most sign-ups, come up with variations of the plane again.

Maybe you can show pictures of a blue plane, a silver plane, a chrome plane, and a white plane. Run the traffic again and keep picking the winner and making variations as long as there is an improvement in conversions.

In other words, for every stage of variation you do, there has to be an improvement in the total number of conversions. In the case of this squeeze page example, the number of people signing up must increase each time you make variations.

Once you’ve reached a point where you can no longer improve on the conversion rate and have maxed out for that element, stay with that element but pick another element of the squeeze page and repeat the process. This time, maybe you change the heading text.

After that, maybe you can change the call to action. Then, you can change the layout. Whatever the case may be, you need to go through all the elements until each element has been optimized so that the whole squeeze page or whatever page that you’re optimizing, converts at a much higher level than the original. That’s how you do conversion system optimization.

Please understand that this is your system. This is how you make your money. Regardless of whether you’re blogging to make money or you’re running a mailing list, it all goes to this page because this is where people sign up for your mailing list, click by-products, or do other things that make you money.

If your conversion system simply involves ads that people click for you to make money, these are pay-per-click ads, you might want to change the variables allowed by the affiliate program behind those contextual ads. Make sure you stick to their rules.

In particular, if you’re running Google AdSense ads, there is only a certain amount of ways you can play around with the parameters. Still, you need to do that so you can optimize the rate at which people click on those paid ads.

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Chapter 8

Optimize your content for maximum conversions