WHAT IS AFFILIATE MARKETING
Make no mistake, turning a profit online is different from earning an active income. Your active income is your 9 to 5 job. You engage in earning an active income when you trade your time for money. If you don’t show up for your job every day you won’t get paid. If you don’t show up on time repeatedly, the chances of keeping your job dip to the “slim to none” level. That’s how active income works. Making an active income is like being a chicken; if you’ve ever seen a chicken eat, you probably notice that it scratches the ground, looks for a morsel, and then pecks. It scratches then eats. If it stops scratching it doesn’t eat. The logic and the events are straightforward and simple. This same straightforward and simple concept applies to the typical 9 to 5 workweek job – no work equals no pay. This is the repeated concept of trading time for money.
Time is the biggest factor here. Within any block of time you produce work. You produce some sort of outcome. This is a totally different dynamic when compares to earning a passive income. When it comes to making money online active income is completely different. Fundamentally, you simply don’t trade your time for money. If you earn money online, you earn it wherever you are. What if I told you there are many people earning six figures incomes year after year, jumping from city to city and country to country? If you need proof of this, look up Brian Dean. Brian used to live in Asia, now he’s living in Europe, and he’s lived all points in between. And the best part to all of this is that as you earn your income you also begin to broaden your horizons and grow personally by discovering the soul-uplifting value that travel affords. You’re able to travel if you make money online. You can’t do that with an active income because you need to be physically present at your job site.
What is the Solution..?
How do you escape the strategic disadvantage of earning active income? The answer is simple! Make money online through affiliate marketing. Affiliate marketing refers to the practice of selling others’ products or services through your own websites, online properties and domains, or your online traffic generation. Affiliate marketing is no more and no less than that! When you design your affiliate marketing strategy you can then automate it and scale it.
This means that you can set up thousands of websites, each making a dollar a day, and you can still make a decent income at the end of the month, or you can build one website making tens of thousands of dollars every single month. The beauty is that it is your choice. You can automate so that you don’t have to be physically present while your website to closes deals to make money. You can also scale up the number of websites you own or scale up your websites’ offerings so that you make more money with each online property.
A Quick Recap of How Affiliate Marketing Works
Here’s a quick recap of affiliate marketing and its basic concepts. It is important to understand affiliate marketing so that you may become successful when using it as a practical part of your online business or service. You don’t have to be a technical expert in the field of affiliate marketing to reap the benefits of it. However, it is essential that you understand of the basic concepts so that you know what to do, when to do it, and why to do it so that you produce the expected outcome. Your aim should be to understand how affiliate marketing works just as you would aim to understand how a hammer works when you are hanging a picture. So, how exactly does affiliate marketing work? First, it begins with a product seller. A product seller is person who has a product but doesn’t know how to drive traffic to their product or how to convert traffic into actual profit. This person integrates (hyperlinks or banner ads) an affiliate program using a special software. This person’s website has a link to an affiliate program that is set up using specialized tracking software. Alternatively, this person could sign up with an affiliate network. An affiliate network is a special platform where the network owners recruit both product sellers and affiliate publishers. Affiliate publishers are individuals who sign up with affiliate programs to obtain affiliate links. Then, the affiliate publishers publish varying types of webpages with varying content to drive traffic to those pages. When driven traffic clicks on affiliate links, the affiliate network pays the affiliate publisher a commission. Similarly, this process can work with an affiliate program set up directly by the product seller. The affiliate either advertises a link that drives traffic to it’s content or uses its own website as a “through-way” to make money via earned commissions. When a product seller begins using an affiliate network it is important that the network drive traffic to the product seller’s product. Both the affiliate as well as the product seller should benefit from the partnership. Without an affiliate program, a product seller becomes limited in their ability to drive traffic. Conversely, without product sellers, affiliates have nothing to promote and therefore nothing from which to gain a commission.
The Problem with Affiliate Marketing
Although affiliate marketing does offer many benefits it is not an effective strategy when used alone. Also, there are four problems with affiliate marketing that you should both be aware of and address when developing your own business or personal marketing strategy. To begin, many products or courses claim to have a proven formula for making YOU money. Many of these do address affiliate marketing by claiming that the course will coach you as you learn the details of affiliate marketing.
Most of these courses are written by individuals who are paid only to write but not to research or understand the content about which they are writing. Many of these authors use the copy and paste method to repackage old, outdated, or even incorrect data then resell this same material time and time again. It is important that the reader of these types of repackaged information and gimmicks be savvy to the ways in which to avoid them! First, the reader should find whether or not the author has a proven sales record, good and unbiased reviews of products or courses, and a thorough personal understanding of any topic about which the author is writing. A second problem that the affiliate marketing sector faces are “unactionable ideas”. It is common for an affiliate marketer to propose a marketing idea that seems clever, userfriendly, and lucrative but is nothing more than raves and banter about “creating hype” or “pursuing unlimited possibilities”. To combat this affiliate marketing problem, the product seller should ensure on his or her own that the idea presented by the affiliate network is both actionable and profitable.
For example, if an affiliate network advertises that it will increase your visibility and traffic if you sign up for a premium package or spend money by paying higher commissions to the network, it is imperative that you analyze the return on investment as well as the risk to benefit ratio. It might make sense for a multimillion-dollar company to spend an extra $100,000 to reap benefits in excess of that amount while it would be simply foolish for an unknown niche market private company to spend this same amount with the only realistic expectation for improved sales to be around a $25,000 increase in profit. It is ultimately the responsibility of the product seller, not the affiliate, to analyze and decide whether a particular idea is worth the initial money and time investment. A third challenge to the credibility of many affiliate marketing books, seminars, or courses is the presentation of outdated, obsolete, or antiquated methods for increasing profitability. In fact, some affiliate marketing seminars and membership sites continue to tout the value of article marketing.
Believe it or not, there are still affiliate marketing video guru seminars and membership sites that tout the financial benefits of article marketing. Those who haven’t been living under a rock or did not suffer from suspended animation for several years would know that article marketing, at least as practiced in the year 2000, no longer works. However, if you do decide to continue article marketing it is imperative that you use a Google-adapted/ adopted technology in order to ensure that you are profitable. This is one example of outdated or obsolete advice and it is sadly only one example of the many outdated forms of advice. Finally, and most importantly, one of the main reasons why people who buy the typical affiliate marketing blueprint or coaching system fail to make any money is that these products or services underplay the importance of traffic. Traffic is crucial. In fact, if you do not know how to drive traffic to your online business you won’t have an online business for long at all. In the current online world, traffic is no luxury, it is an important and crucial need that must be met in order to effectively grow an online business in the current technological period. Although the importance of traffic one of utmost necessity, many of the heavily acclaimed and hyped affiliate marketing guides immensely underserve the reader by not addressing the solution to the problem. In fact, many times the problem is simply repeated many times without any attempt to provide a solution.
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I will provide step by step instructions and clearly outlined directions that will guide you through the actual processes. Follow my directions and you will learn this better way. Each step is an actionable step, not mere theory. Here, I don’t sell you speculation or hop you up on hype. It is a method that has worked for me and will work for you as well. Also, each step is directed and user friendly, either by follow-through or by using software programs.
Whatever the case may be, you can act based on my advice. This is a far cry from the typical affiliate marketing book that gives excitement and a sense of hope but not much else. In fact, not only is each step actionable; each step’s success is measurable. When you take action using the steps that taught in this book you can actually measure the success of your own action. Measurable success often creates a motivational cascade providing another benefit to you the reader. I don’t hide the ball and there is no guesswork involved: you are either profiting and successful or you aren’t using the outlined method effectively. You won’t build a system, wait for months to find out if you’ve hit your mark. You will immediately know whether your efforts have solved a problem and increased your traffic or if they have not. Additionally, the blueprint I’m giving you can be easily modified to fit your particular circumstances.
Every online seller is different. Everyone has access to a differing amount of resources just as everyone’s exposure is to differing circumstances. The blueprint that I’m giving you will be flexible so that you can mix and match, slice and dice, and move things around to boost your results.
Finally, we have a heavy focus on traffic generation and conversion. Conversion is often written about in terms of the conversion platform a seller uses but these conversion platforms differ and many times the writer does not specify which platform he or she is referring to and writing about. Sometimes the author does specify that he or she is writing about blogging or a specific search platform but either way most authors only teach the platform itself if they teach specific it at all. What is necessary is to know how to drive traffic to YOU using a blogging technique or a specific search platform.
Lastly, there are some useful guides that do cover both conversion as well as traffic generation but do not address the keys to successful traffic generation to ensure actual conversion. If you are able to drive one million visitors to your webpage each day, every day, it still won’t matter if you cannot use that generated traffic to ensure conversion.
You must turn visitors into buyers, clickers, submitters, or subscribers. In essence, you must drive the traffic, then harness that traffic through conversion. Conversion should be a top priority regardless of the method by which you are paid by your affiliate. Now that you know the basics let’s really dive in!